Tuesday, July 1, 2008


Billionaire Boys Club and Ice Cream just came out with their Season 7 online lookbook. As usual, the people at BBC keep it fun with the “Space Beach” theme and good use of bright colors and graphics. The book features Pharrell and Nigo as models, showcasing a very wide range of pieces from preppy vests to camouflaged parkas. Check out more after the jump to get a taste of what’s to come.It’s hard to believe but Pharrell and Nigo’s joint venture, Billionaire Boys Club/Ice Cream, is already in it’s seventh season as one of the world’s leading fashion/streetwear brands. From Tokyo to Hong Kong to New York, the brand has built itself on it’s iconic logos and various inspirations ranging from Ice Cream to Spaceships.

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